Hipster words is a poster series created to promote the new Sudtipos typeface Hipster Script. Designed by Ale Paul with the creative phrases written by Jon Parker. Ale Paul is one of the founders of the Sudtipos project, the first Argentinian type foundry collective. Here is a little about Ale:
Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Arcor, Procter & Gamble, SC Johnson, Danone, and others. With the founding of Sudtipos in 2002, Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces.
His work has been featured in publications around the globe, including CommArts, Print, Step, Creative Review, Visual, Creative Arts, Novum, and many others. He has walked away with awards from numerous design competitions. He has received four Type Directors Club TDC2 awards, in 2008 for Burgues Script, 2009 for Adios Script, 2011 for Poem Script and recently Hipster Script in 2012.
His typefaces design Piel Script recently received a Letter2 competition award as one of the best fonts of the decade.
Visit sudtipos.com for more about the Sudtipos project and Ale Paul.