Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid

Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid

Header-20121129 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

Adham Obeid started doing advertising in 1994. He moved between 4 networks, M&C Saatchi, Lintas, LOWE, DDB. Consulted for TBWA Oman for 5 months, and currently with JWT.

You can find him at Behance ProSite

Norton Anti Virus: Immunity Boost

Well, we all know what Norton anti-virus is, what it stands for, and what it does.
This campaign is there to reinforce the obvious, in a fresh and new way.

We chose vegetables that are known for strengthening the immunity system and fighting viruses, then re-created them using 3D pixels.

Norton Anti Virus 1 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

Norton Anti Virus 2 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

Norton Anti Virus 3 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

Mitsubitshi Pajero: No Dead Ends

Mitsubitshi 1 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

Mitsubitshi 2 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

AXE Deo

As you might already know, creating work for the Saudi market is a real challenge. Cultural & religious sensitivities are taken very seriously by media censorship. On outdoors, you can’t show women, men, or at times any picture of any living being.

AXE on the other hand is a brand that’s positioned on sexual attraction, a complete misfit in such a market.

Sometimes, the more impossible the challenge seems, the more rewarding it is to nail it.

It took the censorship more than a month to realize what was meant by those ads. By that time the campaign was already the talk of the town and one of the most forwarded viral print campaigns among saudi consumers.

AXE Deo 1 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

AXE Deo 2 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

AXE Deo 3 (Norton Anti Virus, AXE Deo and Mitsubitshi Pajero Campaign by Adham Obeid on CrispMe)

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