Are you looking for a way to reach customers without spending too much? Every Door Direct Mail (EDDM) could be the solution. But to make the most of it, you need to know how EDDM requirements work.
EDDM is convenient and affordable since it enables you to deliver mail to entire neighborhoods without requiring a specialized mailing list. Everything you need to get started, including prices and sizing, will be covered in this tutorial. You’ll be prepared to design an effective EDDM campaign for your company by the end.
What Is EDDM and Why Use It?
The United States offers a service called Every Door Direct Mail, or EDDM. Businesses can use the Postal Service to send marketing materials to all of the addresses in a specific area. This kind of direct mail marketing is well-liked since it allows you to
This method is helpful for businesses trying to reach local customers without spending too much on a mailing list. It is also perfect for new businesses hoping to build brand awareness. EDDM solutions can make it easy to share offers, announce openings, or promote seasonal products to people in your target area.
Choosing the Right EDDM Retail Size
One of the most important EDDM requirements is selecting the correct size for your mail pieces. The U.S. Postal Service has specific guidelines for EDDM retail size, so be sure to check these before creating your design.
EDDM retail sizes are larger than typical postcards, which helps your mail stand out. Common sizes include 6.5″ x 9″, 8.5″ x 11″, and 6.25″ x 11″.
Choosing the right size is important because it affects both visibility and mail advertising costs.
Estimating Mail Advertising Cost
One of the best things about EDDM is that it can be cost-effective, especially for small businesses. The cost includes printing, postage, and sometimes the design, but it can still be much cheaper than other advertising methods.
Pricing is usually based on the size of the mail piece and the number of addresses on your chosen route. To get a rough idea of mail advertising costs, check out the USPS website, where you can estimate costs for various routes and sizes.
Do You Need Direct Mailing Lists?
With EDDM, you don’t actually need a direct mailing list because your mail goes to every address on your chosen routes. This can save you money, especially if you don’t have a customer list yet.
For example, if you run a pet grooming shop, you can choose routes with more residential areas to increase the chances of reaching pet owners.
The Benefits of Personalized Mail
Personalized mail means designing your materials with your audience in mind, which can include using eye-catching images, clear offers, and local language. Even without individual addresses, a personalized mail approach can make your message feel more relevant to the people who receive it.
If you want to make sure your campaign stands out, discover more about EDDM Retail here. You can learn how to create mailers that grab attention and increase response rates, helping you make the most of your investment in direct mail advertising.
Explore the Benefits of EDDM Requirements Using This Guide
Understanding EDDM requirements is the first step in creating an effective mail campaign. From choosing the right size to estimating costs, EDDM can offer businesses a simple, affordable way to reach local customers.
By following these guidelines, you can design a campaign that brings in new business and builds local awareness. With EDDM, you have the opportunity to make a lasting impression right in your community.
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