Breaking Down the Latest Kurkure Flavour Launch of 2024

Mary Gul Agency

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Dining Chairs

Kurkure, powered by PepsiCo, has successfully attracted Indian taste buds by introducing innovative flavours. Since it is made up of rice, gram flour, corn, etc., Kurkure is an Indian snack that is suitable for all occasions.

Due to the range of flavours it offers like Kurkure masala munch, Chatpata Cheese Solid Masti, etc. Kurkure caters to all age groups. Its remarkable flavours and eventful launches make it one of the leaders in the Indian snacking market.   

Here, we bring you the new Kurkure flavours available in the Indian market and the special features they offer.

New Kurkure Flavours to Tantalise Your Taste Buds

Kurkure Chaat fills

Launched in 2023, this new Kurkure flavour is designed for chat lovers. Filled with a chat-flavoured paste that melts in the mouth, it is suitable for every Indian craving for tangy, spicy chat. Furthermore, this flavour evokes childhood memories and nostalgia for your hometown’s street food flavours. 

Kurkure Sizzling Hots

One of the latest flavours launched in 2023, Kurkure Sizzling Hot, gives a fiery kick to every bite. It is like a blast of chilli and tadka in the mouth with every bite you take. Inspired by the global Flaming Hot flavour, it has become popular in the Indian market in no time.

Kurkure Desi Beats

To create a fun and playful vibe around the brand, this new Kurkure flavour was launched. Moreover, Kurkure Desi Beats is known for being “Masaledaar”, which caters to Indian taste buds. As the packaging comes in quirky red and yellow colours, it attracts the youth market.

Other Trending Flavours

Kurkure Chatpata Cheese

From Kurkure Masala Munch in 1999 to Kurkure Chatpata cheeses in 2022, the snack has come a long way. Inspired by the increasing global popularity of cheddar cheese and jalapeno, this new Kurkure flavour is a perfect balance of desi and vedeshi.

Kurkure Solid Masti Twisteez

This Kurkure came in different twisted stick shapes. Keeping up with the same crunch and spicy tanginess level, this flavour has a unique texture. If you are in a munching mood, Kurkure Solid Masti Twisteez goes well with every occasion and your favourite beverages.

Kurkure Chiilli Chataka

To level up the fire, a new Kurkure flavour was launched in India in 2000. To address the extra spice needs of the Indian consumer, Kurkure Chili Chataka has bold flavours and extra heat. It comes in an intense red colour to cater to spice lovers.

Kurkure Naughty Tomato

As mentioned earlier, Kurkure has something to offer for all demographics. This Kurkure flavour, Naughty Tomato, was launched for consumers with medium or low spice levels. To combine the sweetness and tanginess of tomato, this new flavour was launched in the early 2010s.

All-time Favourite: Kurkure Masala Munch

Being launched in 1999, Kurkure Masala Munch is one of the first flavours introduced in India.  As it is crunchy and tangy, it goes well with tea times. Moreover, its interesting curvy and bent shape makes Kurkure Masala Munch a popular pick for hunger pangs and cravings.

Parting thoughts

From Kurkure Masala Munch to Chaat fills, the popular snack has stayed relevant over the years and exceeded the customer expectations by innovating flavours. If you wait to try all these tantalising and temping flavours, go to Instamart for hassle-free, quick delivery at your doorstep.


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