RV rental business owners are looking for ways to increase the number of customers and expand their reach. They must adapt to changing travel trends, adopt digital platforms, and promote sustainable initiatives.
Companies offer services enabling people to rent RVs and set them up at music festivals, college football weekends, state fairs, and horse shows.
Travel Trends
A rising interest in countryside traveling and camping. The demand for flexible work schedules to sneak in vacation time. Fluctuating fuel prices impacting travel budgets.
Many people are interested in RVing but don’t have the money or time to buy an RV.
It has led to a significant expansion of the RV rental industry. State fairs, college football weekends, multi-day music festivals, auto and aviation exhibits, and beach vacations are examples of non-traditional travel occasions where RV rentals like those from GoHome Port are used.
As a part of this trend, companies offer to deliver and set up RVs for renters at their destination. It’s a significant shift from the traditional way RVers hit the road but a sign of the times. Millennials and Gen Zers are using RVs more than ever before. They’re renting them from a variety of sources. They’re finding RVs on online marketplaces, through private owners, and at resorts.
Digital Transformation
The RV industry is increasingly leveraging the vehicle as a marketing platform. Brands are using RVs for promotional tours, mobile offices, and event spaces, allowing them to reach a new segment of customers.
The inclination of people in America towards outdoor recreational activities and short trips is fuelling the growth of the RV rental market. Additionally, the convenience and ease of planning a trip with an RV is driving its demand.
The online RV rental marketplace model is gaining popularity, allowing owners to rent their assets without spending time and money on cleaning, maintenance, or insurance. RV companies facilitate the process by connecting RV owners with vacationers looking to experience the road trip lifestyle. Currently, the company offers services in 14 countries.
Fleet Expansion and Upgrades
RV rental companies are expanding their fleets and offering newer vehicles to meet consumer demand. They also implement contactless check-in procedures and remote support systems to boost customer satisfaction and build trust.
In addition to these innovations, RV rentals are gaining popularity during the Covid-19 pandemic. While travel restrictions and safety concerns slowed down other travel-related industries, RVs and camper vans offered consumers a socially distant yet controlled environment to take much-needed vacations.
Additionally, younger campers are considering renting RVs instead of purchasing them, and owners are increasingly making their vehicles available for peer-to-peer rentals, which can help them profit financially from their investments and boost market growth. However, these factors are likely to intensify competition in the industry. Leading market players rely on competitive pricing, strategic marketing, and seamless booking experiences to gain a significant edge in the market.
Safety and Hygiene Measures
With the coronavirus scare, RV rental agencies must maintain strict cleaning protocols and hygienic conditions. It includes cleaning and disinfecting all areas and utensils before and after use to prevent the spread of germs. Adding a disinfectant that is effective against the virus and other bacteria, such as peroxide, is also helpful.
In addition, RV owners should ensure their vehicles are correctly loaded. It is crucial to distribute weight evenly to prevent dangerous swaying while driving and to minimize tire wear. Proper loading can also help improve handling and fuel efficiency.
Finally, RV rental companies must promote their fleets with innovative marketing and advertising strategies.
