Custom logos are a great step toward building a strong brand identity. However, there needs to be more than one version of the logo. Every platform and user needs specific formats to ensure the logo looks professional, adaptable, and sharp. Otherwise, using the wrong format can mess up the quality, pixelation, and colors of logo design. The professional logocreation.co offers multiple file format options to ensure a polished brand look in every medium. Let’s break down the five important formats that every owner should know to save logos perfectly.
What is Logo File Format?
A logo file format is necessary to store the logos. There are various types of formats available online to save the logos for sharing easily anywhere. Each format is unique with some merits and demerits. So, every owner understands all the format details and must pick the accurate one that helps keep the refined look of the logo.
Five Important Logo File Formats
Different formats have specific purposes. Some are used to compress the image for less storage in the device or optimize website speed. To understand clearly the purpose of every format, delve into the information below.
PNG- Portable Network Graphics
Want to save the image with a transparent background? Picking PNG format is the right option to go for. With this PNG format, you have not to face the frustrating white box issue that comes with other formats. You can choose this PNG format for Word documents, PowerPoint, and websites.
Pros
- Change image size without losing quality
- Wide compatibility
- Display multiple colors
- Save the image with a white backdrop
- It’s a raster type file
Cons
- Not ideal for print
- Larger size
- No animation
SVG- Scalable Vector Graphics Format
It’s an amazing vector based file format. You can use this SVG format for your two dimensional images. This format maintains the quality during scalability. It has a transparent backdrop that is easy to open on a web browser. This format is suitable for your websites.
Pros
- Sharper image
- Scalability
- Small file size
- Editable
- Supports animation
Cons
- Limited use in print
- Not compatible with all software
- Require coding knowledge
- Complexity with detailed images
PDF- Portable Document Format
Another important file format is PDF. With this format, you can easily share your logo documents via email with your business people. This PDF format allows you to open the logo design file on any web browser.
Pros
- High quality for print
- High security features
- Cross platform compatibility
- Supports multiple elements
- Preserve colors and fonts
Cons
- No transparency
- Ineffective for web use
- Editing limitations
- Larger files
JPEG- Joint Photographic Experts Group
Another type of format in the photography world. In this type of format, the unwanted information is discarded resulting in losing image quality. This format is suitable for all full color graphics. Leverage this format for your blogs and websites.
Pros
- Suitable for web use
- Widely supported
- Small file size
- Color rich format
Cons
- No transparency
- Loss of quality
- Not good for printing
- No scalability
EPS- Encapsulated Postscript
This EPS format is suitable for vector based image files. These types of formats are professionally used for printing options because of superior quality and scalability. The file size of EPS is larger than JPEG or PNG. Despite these limitations, it’s an ideal pick to save logo format.
Pros
- Scalability
- Supports transparency
- Ideal for print
- Editable in design software
- Cross platform compatibility
Cons
- Larger file size
- Not good for web use
- Require specialized software
- Compatibility issues with some programs
Things to Consider Choosing the Right Logo File Format
Here are some things that every owner should consider while choosing the right logo file format, check them out.
Purpose
First, find the purpose where you want to use the logo. Like, If you want to use it for social platforms, websites, or email. Finding the purpose helps you pick the perfect option.
File Size
Smaller file sizes are better than the larger ones. It’s an ideal pick to boost the site’s speed. You can pick the smaller file sizes named PNG and JPG formats than the larger EPS, PDF, and SVG file formats.
Quality
For high quality logos, you can pick the EPS, PDF, and SVG logo file formats. These formats are ready to give you the best output without quality compromises.
Compatibility
Every format is not suitable for all software programs. So, it is important to consider the right logo file format that can easily open on any software.
Resolution
For low resolution, you can pick PNG and JPG formats. If you need high quality resolution, you can go for SVG, EPS, and PDF formats.
Editing Needs
If you want to make edits to the design even after downloading it, you can save the logo file in EPS format.
Takeaways!
To conclude, this article will surely help you out. Now you have understood the basics, advantages, and disadvantages of the logo file formats for your business. Always pick the right logo that helps you save the logo without losing any quality. Hopefully, this information aids you in perfect decision making.
