At the recent SBC Summit, Playtech and MGM Resorts leaders spoke about their new plan to stream live casino games from MGM’s famous Las Vegas resorts. Edo Haitin, CEO of Playtech Live, and Christian Stuart, Senior Vice President at MGM, shared their goals to bring the fun of Vegas gaming to players worldwide.
Entering the Las Vegas market
Haitin explained that Playtech has wanted to enter the Las Vegas market for many years. They aim to let players from other areas enjoy the unique feel of a top casino in the city. He called MGM a key player on the Strip, making it a great partner for Playtech’s new live casino product called MGM Live.
Playtech made live casino games at two of MGM’s most popular spots through this partnership: the Bellagio and MGM Grand. These will feature MGM’s branding, which helps carry the Vegas vibe to online casino players in top-notch platforms like Bitcasino io. Stuart noted that MGM has been looking at the live dealer market for some time, seeing the chance for strong income and a big player base.
Both leaders stressed the need to make players feel part of the Las Vegas experience. Stuart pointed out that bettors can enjoy the thrill of playing from home, saying they can ‘play in Vegas tonight’. This goal of connecting players to the Vegas scene is vital for the new live casino product.
Haitin also said MGM’s power to show its brand is crucial. He noted that many online games can lose the unique feel of the brand they represent. Through their work together, Playtech hopes to keep the magic of Vegas alive in the online space.
Another big plus of this deal is the creation of jobs in Las Vegas. Haitin explained that while Playtech usually uses its workers for live content, this deal will create new careers in Vegas. He mentioned that they are finding new talent, which adds fresh ideas to the table. The partnership has already led to successful launches in other places, such as Mexico with Caliente and the UK with bet365.
Enhancing player engagement
MGM Live will offer a unique experience by featuring classic Vegas casino games, streamed live with dealers set against the iconic backdrop of the Bellagio’s fountains. During the announcement, both Haitin and Stuart emphasised the importance of promoting safe and responsible gaming practices.
As the talk went on, Stuart shared some feedback received since the launch of MGM Live. He noted that customers in the casinos have engaged more with the tables that are streamed. This connection makes the experience better for both land-based and online players. Haitin expressed his joy about the positive response, saying, ‘I’m very excited with what we’ve been able to bring to players’.
The leaders also discussed the favour of certain games. For example, Bellagio’s one-zero roulette table has drawn much attention on the casino floor. Live players can see this action, which makes them feel like they are playing with high rollers in Vegas. Stuart pointed out that this presence adds to the thrill, like playing at Bitcasino.
Future prospects and innovations
To close the session, the executives hinted at a new project: a live casino game based on the popular Family Feud show. This game will also be streamed from Las Vegas, adding more choices for players.
