Right now, most companies are focused on improving communication with their clients. They do it through email newsletters, polls, and other means. However, the most prominent channel right now is video.
Brands can communicate any message they want to convey via videos on their website or social media. However, we’re not talking about just raw footage. We’re talking about polished videos that captivate users and customers. The fact that about 90% of users want to see more videos from renowned brands should make you think about the creation of well-crafted clips.
Let’s see what benefits a well-crafted video can bring to companies and brands.
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1. Create captivating and refined content
If you’re a TikTok user, you know for sure that the first seconds of a clip are critical to whether you continue watching it or move ahead. It’s not always about the plot but about how effectively the story is told. If you do your part in removing unnecessary scenes, adding effects, and incorporating sound effects and voiceovers, your video projects will resonate with your viewers.
Moreover, it’s vital to follow the trends in video editing. You can see that now it’s quite popular to create old-school clips like VHS-style videos. As they say, trends in fashion are cyclical. You can try to add retro elements like old VHS glitch effects or 90s-era fonts. Besides, if you have old tapes with engaging footage, you can use it in your new video projects. All you need is to know how to convert VHS to digital to use them effectively.
2. Boost brand identity
How many recognizable brand videos do you know? I’m sure, your answer is a plethora of brands. We’ll never mistake Apple, Coca-Cola, or Nike videos for anything else.
Apple creates minimalistic clips with neutral colors and sophisticated transitions. Coca-Cola videos are always associated with joy and holidays. Their videos are filled with vibrant colors, smiles, and their signature red hue. Nike clips convey dynamism and energy, often featuring quick cuts, vibrant colors, and inspiring music.
Consistency is key. When you find your consistent tone, your brand will be instantly recognizable.
3. Clearly convey information
Company videos are not only the marketing ones. Firm specialists can create informative and comprehensive how-tos and tutorials. And video editing plays a major part in their creation.
You can achieve clear information communication by highlighting vital points. You can use on-screen text, animations, and annotations. Besides, if it’s customer testimonials or product demonstrations, you can trim these clips and fine-tune them to focus on the main benefits.
4. Boost marketing ROI
All in all, firms engage in video production to see an impressive return on investment. While perfecting your marketing video projects, you make sure that each video clip achieves its full potential.
Not all videos perform effectively across different platforms. Your clip should be concise, visually appealing, and emotionally engaging. Here’s what you can do to achieve that:
- Start with a hook. Firstly, you need to grab users’ attention;
- Adjust the length. Remember that length is critical. You can’t upload a 5-minute clip on TikTok or a 10-second video on YouTube. There are rules and expectations for clips on different platforms;
- Include clear branding. Make sure to add your logo and the colors of your brand;
- Make your clip accessible. It means that you need to add captions so that everyone can watch it regardless of whether they can or cannot watch it without sound;
- Apply visually engaging transitions. This way you’ll improve the experience but avoid overloading with effects;
- Emphasize critical points. Highlight the most prominent points of your story;
- Make the experience more immersive with sound effects. A matching music track can improve the overall experience.
Conclusion
Video editing for companies is not just about making content more visually appealing. It’s a strategic move that helps to bear fruit from video production. By knowing what your brand can get from video content, you’ll start making more well-thought-through decisions about the clips you produce.
