One of the most innovative styles of packaging that the modern era has witnessed so far is the apparel packaging. Custom apparel boxes have set stepping stones for other styles of packaging to follow. They can be made rigid, flimsy, portable, collapsible, and what not? They can be designed in a way that they completely resemble the apparel product that they are being made to carry or package. They can be made from any material with an unlimited amount of customisation possibilities.
They can be printed with any printing technique that their consumer or manufacturer may want to get applied to them. Apparel are one of the most amazing and uniquely designed types of packaging solutions. They can be of any shape or design. They can be having numerous attributes combined into one strong package. Their size and design are not set to be of any particular shape and size. They can have a solid base with cellophane or PVC lids.
They can have an open exhibit for the packaged product while keeping it safely packaged within with the help of wrappings that are completely see-through. They can be equipped with as many protective measures that the apparel product may require. Apparel encasing has turned the industry around with its brilliant capabilities. It is used by brands all over the world and is loved by everyone. Let us see what makes the brand go for it and why it is adored by so many consumers.
Elegance of Colours
Nothing in apparel boxes is more powerful than colors that complement a for your apparel product. And the story for apparel encasing is quite similar. How many times do customers enter the stores and get impressed by beautiful apparel packaging all around them? Quite often, it seems. And that is evident from the sales of the apparel industry, which are on an unending rise.
It is critical, thus, to have apparel packaging adorned with beautiful colours. There are multiple colour schemes and shades that brands can deploy with the help of printing technologies. One can follow two conflicting paths here. One is of accordance, and the other is based on contrast.
Two Approaches
Two of the most well-known approaches are in direct opposition to each other. One is that the colours used in apparel boxes should definitely relate to clothes. For instance, if the clothes are red, packaging must consist mainly of red. The other approach is to use the contrasting technique. In this approach, if the color of clothes, for instance, is white, the colour of the packaging should be black. Both of these approaches are popular in consumers and can be used on different occasions.
Excellent Safety
Apparel boxes are well known to provide incredible safety to clothes. It has been used for decades to package clothes and has been improving year after year. Today, with technological help, strong and sturdy packaging is being manufactured that keeps clothes protected in every kind of situation. Materials are also more easily available than before, and they offer superb safety. Rigid and cardboard the most well-known materials.
They have layered structures. These layered structures are special in the sense that they have in-built cushioning. Cushioning is supremely important during shipping, as pressure has to be absorbed by packaging. But it does not just end here. There are a lot of additions that can be made to further enhance the safety of packaging.
Buttressing Protection
The protection of printed apparel boxes does not have to be limited. In fact, it has to be fortified to its maximum capacity so that the safe delivery of products is ensured. There are methods that can help brands here. For instance, a bubble wrap is a great option for providing more cushioning. More cushioning translates to the increased ability of pressure absorption.
Similarly, for protection from UV rays, protective sheets are available too. These sheets can easily be pasted on the packaging and have immense benefits. They keep UV rays from damaging the packaging and also make packaging scratch- and smudge-proof. In addition to that, they also give the packaging a glossy finish for an enhanced look.
Budget Matters
Nobody expects from a brand to have unlimited amounts of money. Hence, it is important to look at one’s budget and then decide the kind of custom apparel boxes one wants. But apparel packaging does not break the bank as it is manufactured from affordable materials that are easily available. This means there are usually no supply-side shocks that can affect the prices significantly. Smooth supply and constant demand keep the prices reasonable.
Some examples of these materials are rigid and cardboard. They are excellent materials that can be had for amazing prices. Every apparel brand can afford to use them for their clothes. Purchasing inexpensive materials for packaging means that the costs are kept low for consumers, too which has a positive impact on sales.
The Design Factor
Colours alone cannot make apparel packaging perfect. They need a solid companion in design. And that is why design has to be focused upon as much as colours. For apparels, several designs can be tried that have established their success in the industry. For instance, the regular square-shaped box is a classic design that has been loved for years by many customers. Rectangular boxes are also popular. But it needs not to be this simple.
Modifications can be made to the design that can elevate the prestige and looks of a box. For instance, window cut design is a popular option for apparel products. There are a lot of other customisations that can be done according to apparels. Apparel encasing has become an integral part of the clothing industry. With the traditional role of protection, it also offers many more advantages. Brands using it carefully and wisely are reaping significant benefits out of it. Any apparel brand can follow the path described in this article to take its premium packaging to the next level.
