Today, architectural 3D visualisation not only helps to show the customer and client future objects, but also seriously affects marketing, sales and the design process itself. As a type of service, it is actively developing and gaining more and more significant role in the whole real estate sector, provoking the growth of popularity and development of such technologies as virtual and augmented reality.
Virtual and augmented reality in 3D visualisation
Architectural experts predict that these technologies will eventually become mainstream tools in engineering visualisation and design. These technologies allow future buyers to evaluate and walk through an object in 3D space, assess the layout and see if it is suitable for them at the design stage. This not only increases customer engagement, but also builds trust.
The virtual tour will enable the buyer not only to assess the technical parameters of the object, but also to feel the atmosphere of their future home, to visualise the future interior and exterior. Thanks to innovations in augmented reality technology, we are able to superimpose a 3D model on a real place, which is especially important when presenting country houses. If you are in need of 3d exterior rendering services, I recommend you contact the company RenderZen, where you will get the best service for visualization of exteriors.
Artificial intelligence
The ever-deepening integration of artificial intelligence into all engineering and architectural processes is accelerating the creation of 3D visualisations. Today, artificial intelligence can automatically generate 3D visualisations based on drawings, whereas in the past this was a rather time-consuming process, and if the customer was interested, a paid service was usually offered. Now it is not a problem – you can easily, quickly and free of charge provide a potential buyer with a three-dimensional image of the desired object taking into account all his wishes. Imagine how this could affect conversion rates in the construction industry.
The construction and architectural industries are evolving to keep up with modern technology, but thanks to the latest innovations in rendering and artificial intelligence, they have made huge leaps in the last year. Perhaps this will soon be reflected in the streamlining of construction and architectural processes, making the real estate market more accessible.
