If you want to succeed on Instagram, the small details of your post can be a game-changer. That said, even when you buy Instagram followers, keeping them engaged is important to reap the benefits forever.
We recommend making the most of Instagram’s features to increase brand awareness and retain current followers. When you build an AR filter on the platform for your brand, imagine hundreds or thousands of people stumbling on it.
Use the filters effectively to make your brand stand out, and your ads go beyond your anticipation. Before learning the tricks of using AR filters for branding, let’s take a dive into what they are.
What is Instagram’s AR, and how is it relevant to your brand?
AR (Augmented Reality) filters are the computer-generated filters you will find on the platform. These filters are coupled with real-life pictures to create something fun and engaging.
The feature is available for Instagram stories and posts where you can add multiple layers of effects to make it visually appealing. You can make one for your brand to increase its awareness and expand your audience.
People love adding different elements to their pictures to make them more appealing. With AR filters from your brand, they will interact with you, and you will get to showcase your brand’s personality.
Know how you can obtain the maximum benefits of Instagram’s AR filters.
8 Tricks To Use Instagram AR For Best Branding
Consider the tips below to make your Instagram AR filters most successful and gain a competitive edge for your brand.
- Align AR effects with Brand Identity
Since you are creating an AR filter that revolves around your brand, ensure that it aligns with it. Having said that, add some elements so that the filter resonates with your brand.
This way, people will recognize your brand, and through the AR filters used by Instagram users, your brand will reach more people. Also, your products or services will be memorable with the help of these filters.
- Create Engaging Experiences
When creating an AR filter on Instagram, ensure that you make it engaging. It will encourage more people to use the filter for their pictures, thereby increasing brand visibility.
You can also choose to add valuable information about your business to the filter. For instance, through your filter, enable the audience to share their favourite moments.
- Promote User-generated content with AR
Leveraging user-generated content to make content with the AR filters of your brand is the best way to market your brand. User-generated content helps build trust for your brand, and your audience will consider you when they need something.
Using AR filters with content generated by your users increases engagement and offers a visualization of how others perceive your brand.
- Launch campaigns with AR
You can also launch AR ads from the meta ADs section to reach the maximum number of users in your target audience. Think critically about the objective that you want to achieve by launching an AR campaign.
By deciding what you want to achieve, you can make the necessary adjustments so that the campaign aligns with your goals.
- Collaborate with influencers
Collaborating with influencers in your brand‘s niche is highly recommended to reach a good audience base. When influencers make content using your branded AR filters, their audience learns about your brand.
It will help you tap into your prospects by making little effort. Influencers make hero content, and using your filter, they will grab a lot of attention.
- Track performance
After using the AR filter for a few days, observe and analyze the performance. See what is working with the filter and what is not. Based on the results, make the necessary tweaks to see if you get better results.
The filters you create should be usable all year long. You can create some event-specific ones at times, but in the long run, the filter will help measure performance better.
- Stay updated with new AR features
There are frequent updates by the platform to the AR filters. Having said that, you should keep yourself updated with the latest trends. Make the most of the feature by leveraging the filters feature in the best way possible.
Numerous filters have been released by different brands on the platform. Your filter should stand out so that it is chosen by many people. Integrate elements that can quickly grab the attention of your users.
- Cross-promote integration AR effects
Limiting the use of AR filters only to Instagram will not increase brand awareness much. You can cross-promote the branded filters on other social media platforms, too, which will help increase brand awareness across social media platforms.
Your target audience on other platforms will also get to know about your brand, and they will get a chance to use the AR filter, too. Make a filter that gets out of the way so that you get the maximum benefits.
Get Started With Using AR Filters For Unique Branding!
An AR filter on Instagram can be the centerpiece of your overall branding, and the best ones will make you stand out. When making filters, remember to make them flexible to the extent possible.
Your users will get to show their creativity with a flexible filter, and they will engage better. Adding AR filters to the overall marketing strategy is highly beneficial these days. It helps build brand recognition, enhance customer experience and also deliver desired marketing outcomes.
Start using AR filters today for your brand and see unexpected growth. It can be a game-changer and bring unparalleled brand exposure and engagement.
