The PPC model has become increasingly popular in recent times. It allows businesses to manage their advertising budgets efficiently, control website traffic, increase brand awareness, and much more. Most modern businesses start their online marketing journey specifically with pay-per-click advertising. Launching such ads truly helps brands gain additional audiences, broad reach, and, most importantly, organic, free traffic.
However, for PPC advertising to be effective, it’s important to pay attention to the top PPC companies and choose the one that best suits your needs. Only professionals can apply various types of pay-per-click campaigns at a high and professional level. They know exactly where to start, how to launch and configure ads, which keywords to select, and much more. By trusting professionals, you can always count on the tasks being completed competently and efficiently.
What are the key types of PPC advertising today?
The pay-per-click model is quite popular, but when creating ads, it’s crucial to consider the brand’s goals, the company’s specifics, the business niche, and other conditions. Depending on these factors, a specific type of advertising can be utilized. PPC advertising is generally divided into several main types:
Shopping Ads
These are displayed strictly on search engine pages in the form of mini product cards, where the price is listed. They are mainly aimed at promoting and boosting specific products. Shopping ads are primarily used to stimulate online sales growth. In this context, internet users can view specific offers from brands and compare them without visiting the website, so business owners do not pay for “interest clicks”. This type of advertising includes various formats, such as:
- banner ads on websites;
- search engine ads;
- social media ads;
- video ads on streaming platforms;
- ads in mobile apps, etc.
Search Ads
This type of campaign focuses on textual information. Essentially, specific posts, articles, or other content are displayed on web pages or search engines to attract the target audience. This type of ad always includes a headline, one or more subheadings, clear descriptions, target page URLs, and additional elements that highlight and describe certain advantages of the services or products, encouraging users to take action. The core components of search ads are keywords, bids, budget, and ad content. The benefits include:
- increased brand awareness;
- high conversion rates;
- the ability to tailor ads with geo-targeting, etc.
Display Ads
Display ads are just as popular as other types. They involve placing specific graphic ads on various web platforms, forums, and resources. This includes static banners, which can be created in various formats or even be dynamic. Display ads also feature headlines, descriptions, and additional clear, structured, and useful information. These ads are configured based on audience interests, age, and other data. The advantages include:
- creating a presence on the internet;
- generating organic traffic;
- gaining conversions;
- pay-per-click (in case a user clicks on the banner and goes to the website).
Video Ads
Video content is often placed in popular social networks. The video must have appropriate visual and sound effects to attract attention and engage in the online shopping process. If the video is not engaging, it’s likely that keeping the customer will be challenging. Therefore, when using this format, it’s essential to think through every detail. The benefits of video ads include:
- targeting a specific audience;
- quickly conveying only the necessary information to viewers;
- encouraging action from the first seconds of viewing;
- highlighting advantages, strengths, and more.
It’s important to recognize that when launching targeted or standard search campaigns, it’s best to turn to those who know how to do it and understand where to begin. This will save businesses from unnecessary budget wastage and unwanted expenses. Moreover, the effectiveness of this tool has been proven in practice, and most companies agree that it’s difficult to do without it, especially when promoting and launching new products or services.
