Google Ads is the biggest digital marketing platform on the planet, empowering businesses to reach their target audience and generate leads. That’s why there are many guides, tutorials, and Google Ads courses and resources on the web. Be that as it may, there is likewise a great deal of lackluster and dated programs and straight-up terrible information out there.
You will need the right information to get started on the right foot, establish a career in digital advertising, and bring in cash from your first Google advertisement campaign. This guide will explore a few useful resources to help you learn Google Ads better.
Utilize them to understand what it takes to go from a total beginner to a sagacious Google Ads expert. If you’re hoping to get certified to begin a profession in digital marketing, these resources will likewise be valuable.
Top Google Ads Resources
There are several resources online that can help you achieve a better understanding of Google Ads, such as online courses and even books on Google Ads. Below are a few resources that ought to help you learn how to use Google Ads like an expert in no time.
WordStream’s PPC University
Our first pick would have to be WordStream’s PPC University, which is a treasure trove of knowledge for aspiring and experienced PPC specialists. Their PPC 101 course provides a solid foundation in the fundamentals of PPC, covering concepts like cost-per-acquisition, click-through rate, and conversion rate optimization. You’ll also find in-depth guides on account structure, ad text, and Quality Score.
As you delve deeper into their PPC 102 and Advanced PPC tracks, you’ll encounter loads of topics you will have to comprehend to become a paid search expert, including advanced topics such as negative keywords, keyword match types, ad copy optimization, landing page optimization, and A/B testing.
In case you are a seasoned Google Ads veteran, examine the more advanced guides on PPC for lead generation, Call Tracking, mobile PPC, and dayparting under the Advanced Track category.
The Ultimate Google Ads Course (Udemy)
This resource is one of this list’s most comprehensive video learning assets, so much so that it’s Google’s official choice. The course created, maintained, and refreshed by Isaac Rudansky, an active PPC agency founder who has plenty of qualifications to make a guide for Google Ads.
It will assist you in learning the fundamentals of Google Ads and as well as teaching you cutting-edge techniques to help you make search ads and remarketing campaigns easily. This amazing in-depth resource centers principally around Google search ads and has more than 25 hours of video on that subject alone.
Skillshop is Google’s official learning platform for Google Ads, offering a wealth of resources for all levels of experience. Anybody with a fundamental comprehension of digital marketing can take this course and understand how to make a fruitful advertising campaign on the platform. It covers all the essentials, from fundamental Google ads metrics and terminologies you ought to be aware of, to the basics of creating a new ad campaign.
There is more than 30 hours of educational videos that cover every aspect of Google Advertisements. They are excellent, shot professionally, and straightforward. It is one of the broadest video resource accessible on the web, covering each platform and feature of Google Ads. However, it’s good to be aware that it does not go deep into marketing strategies as a few others on this list.
Books on Google Ads:
In addition to online resources, here are five recommended books on Google Ads that can further enhance your learning:
- Ultimate Guide to Google Ads (6th Edition) – Perry Marshall, Mike Rhodes, Bryan Todd: this book, last revised in 2020, provides actionable advice and strategies for maximizing the potential of Google Ads, covering topics such as Enhanced Campaigns, Google Ads Express, and Google’s Product Listing Ads.
- Ponderings of a PPC Professional – Kirk Williams: published in 2020, this book covers complex marketing topics such as attribution, audience targeting, and automated bidding.
- Unlevel the Playing Field – Frederick Vallaeys: the author in this book, published in 2022, aims to bring about a significant shift in SEM (Search Engine Marketing) by advocating the use of artificial intelligence (AI). Referred to as “automation layering,” the concept suggests leveraging AI to automate various manual processes involved in bidding, targeting, and messaging.
- Beyond PPC – Nik Maguire: this book, published in 2019, aims to help marketers who may be facing challenges with Google Ads campaigns by providing new avenues for business expansion and attracting new clients. It encourages marketers to step out of their comfort zone and explore innovative approaches.
- You vs. Google – Patience Hurlburt-Lawton, Kasim Aslam, John Moran: The authors argue that Google prioritizes its own profitability over the success of its users. This book caters to both beginners and experienced professionals, offering a comprehensive understanding of PPC fundamentals and delving into the intricacies of the Google Ads platform. It provides step-by-step tutorials to help readers optimize their ad campaigns and achieve maximum success.
Learning Google Ads can be a rewarding endeavor, opening doors to new opportunities and business growth. By utilizing the resources mentioned above, you’ll be well on your way to becoming a proficient Google Ads professional. Whether you select the official Google Skillshop resources or think that they are not informative enough and so decide on learning elsewhere, it’s best practice to pick a course and then focus on completing it.
After learning the basics, you ought to continue with courses that tackle different and more advanced parts of PPC or digital marketing, such as email marketing or landing pages. Remember, continuous learning and experimentation are key to mastering this ever-evolving platform. So, embark on your Google Ads journey today, and unlock the power of digital advertising.