With 2.7 billion visits in December 2023, it’s no wonder why Amazon is regarded as the biggest e-commerce site in the world. From AA batteries to Zippo lighters, you can buy almost anything there. It offers a convenient alternative to shopping in-store for millions worldwide.
But with big popularity comes big responsibilities. Amazon must hold itself to the highest privacy standards as a major player in the e-commerce industry. And it does have a reputation as one of the safest platforms. But that doesn’t mean you shouldn’t still be careful with your data. You should be aware of how Amazon uses your information.
What steps can you take to protect your privacy? Read on to find out more.
How Does Amazon Collect Your Data?
Amazon collects your data in a couple of ways. For instance, you provide a name and email address when you sign up for an account. You also enter payment details when you complete an order. On top of that, the site gathers data automatically to try to improve your experience. An example of this is when you search for products or services. You’re then likely to start seeing suggestions for related products.
How Does Amazon Use Your Data?
Amazon uses your information:
- To process your orders and payments
- To prevent fraud and keep you secure
- To recommend products and features
- To fix problems and improve your experience
- To tell you about offers and promotions
Amazon does not sell your data, but it may share your information with third parties. These include vendors that operate on the platform. Service providers such as delivery companies are another example.
How Can You Protect Yourself?
The above may sound alarming, but it’s common practice. There are still actions you can take to protect your information, though. You can use a virtual private network (VPN), for example. By installing an online VPN, you create an encrypted tunnel for your data. It allows you to shield your identity by hiding your IP address. You’ll also be able to connect to your VPN and safely use public Wi-Fi to browse Amazon while you’re on the move.
Make sure you’ve analysed the seller carefully before you head to the checkout. Read their reviews to see if other customers have had a pleasant experience. Ensure you never pay outside of the Amazon system, too.
If you follow all these steps, you can be confident that your data will remain secure.
